Interview with Peter Burke, PhD covering three key competencies that business owners need to have in order to succeed in business. He provides thoughtful insights from decades of experience in high-tech product development and small business mentoring.

  • Finding your business direction with curiosity, ideas, and asking three key questions.
  • Understand and balance the conflicting business needs
  • Discover your team’s best environment.

Download Episode Worksheet: A2L_3CoreCompetencies_Worksheet

Read the transcript here.

Show Notes

SCORE business advice and mentoring at SCORE

Peter Burke can be found on Link-In Here


General Overview: Find the Right Direction, Balance Conflicting business needs, and Create a Good Team Environment

Finding your business direction with curiosity, ideas, and by asking three key questions

Curiosity is a strong emotion, seek out new things. Curiosity leads to ideas for customers. Ideas are developed for your customers

  • Thrill the customer and yourself
  • You know stuff that will thrill the customer

Be aware of the types of rules:

  • Rules made by humans
  • Rules made by nature
  • Example of bicycle right-of-way

Three questions to ask yourself:
1) Where are we now?
2) Where do we want to go?
3) How do we get there?
Awareness of what’s going on…

Understand and Balance the Conflicting Business Needs
Tension in Motives in business:

  • First make a profit because without money you can’t do anything
  • Bottom line is not your goal, it is an outcome. Your goal is to help the customer

Three types of business goals from Ernesto Sirolli’s book “Trinity of Management”
– creating the fantastic product
– creating the fantastic marketing place
– creating the fantastic company books

Conflict between these three:

Have the confidence to deal with these irresolvable conflict in business
Acceptance of divergent thinking
Settle for partial solutions to move forward

Discover Your Team ’s Best Environment

Create a safe environment:
1) Clear goal that people believe in.
2) Quick communication within the team.
3) Attitude of ‘If I screw-up, so what?’ What mistakes are allowed, which are not? Common concept of limits.
4) Team role clarity with flexibility.
5) Have a Shared Problem Statement, agree to solve the same problem.
– between different groups/ people.
– common goals & metrics.

Dealing with Change
“Theory U” – Otto Sharmer
Take action
Solutions are hard to come by and ownership of solutions is hard to come by

Peter’s Family Roles

Peter’s Writing Project


HP = Hewlett Packard, where Peter worked at
The word copacetic means “very satisfactory”
The word irresolvable means “impossible to separate out”

Wikipedia link to Jaak Panksepp
Wikipedia link to Joseph Juran
Kepner-Tregoe Consulting
Kepner-Tregoe Decisin Making
Kepner-Tregoe Problem Solving
Ernesto Sirolli
Ernesto Sirolli’s TED Talks
“Bold”by Peter H. Diamandis
“How to Start a Business & Ignite Your Life”by Ernesto Sirolli
Project Aristotle INC Magazine article of Google’s Study of Teams
Project Aristotle Youtube Video
“Help!”1965 Movie starring the Beatles
Wikipedia linkg to Werner Heisenberg
Otto Sharmer’s “Theory U”

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