While Scott attends a social media conference, here is an encore interview with Peter Burke, PhD on business success. He provides thoughtful insights from decades of experience in high-tech product development and small business mentoring. This episode is one the more popular interviews, so all you new and old listeners can enjoy!

The summary three core competencies are:

  • Find your business direction with curiosity, ideas, and asking three key questions.
  • Balance the conflicting needs of your business.
  • Discover your team’s best environment.

Download Episode Worksheet: A2L_3CoreCompetencies_Worksheet

Show Notes

SCORE business advice and mentoring at SCORE

Peter Burke can be found on Linked-In Here

Finding your business direction with curiosity, ideas, and by asking three key questions

Curiosity is a strong emotion, seek out new things Curiosity leads to ideas for customers Ideas are developed for your customers

  • Thrill the customer and yourself
  • You know stuff that will thrill the customer

Be aware of the types of rules:

  • Rules made by humans
  • Rules made by nature
  • Example of bicycle right-of-way

Three questions to ask yourself:

1) Where are we now?
2) Where do we want to go?
3) How do we get there?
Have awareness of what’s going on…

Understand and Balance the Conflicting Business Needs
Tension in Motives in business:

  • First make a profit because without money you can’t do anything
  • Bottom line is not your goal, it is an outcome your goal to help the customer

Three types of business goals from Ernesto Sirolli’s book “Trinity of Management”

– creating the fantastic product
– creating the fantastic marketing place
– creating the fantastic company books

Conflict between these three:

Have the confidence to deal with these irresolvable conflict in business
Acceptance of divergent thinking Settle for partial
solutions to move forward

Discover Your Team ’s Best Environment

Create a safe environment:
1) Clear goal that people believe in.
2) Quick communication within the team.
3) Attitude of ‘If
I screw-up, so what?’
What mistakes are allowed, which are not?
Common concept of limits.
4) Team role clarity with flexibility.

5) Have a Shared Problem Statement. agree to solve the same problem.
– between different groups/ people.
– common goals & metrics.

Dealing with Change

“Theory U” – Otto Sharmer
Take action
Solutions are hard to come by and ownership of solutions is hard to come by.

Peter’s Family Roles

Peter’s Writing Project


HP = Hewlett Packard, where Peter worked at The word
copacetic means “very satisfactory”
The word irresolvable means “impossible to separate out”

Wikipedia link to Jaak Panksepp
Wikipedia link to Joseph Juran
Kepner-Tregoe Consulting
Kepner-Tregoe Decisin Making
Kepner-Tregoe Problem Solving
Ernesto Sirolli
Ernesto Sirolli’s TED Talks
Book: “Bold” by Peter H. Diamandis
Book: “How to Start a Business & Ignite Your Life” by Ernesto Sirolli
Project Aristotle INC Magazine article of Google’s Study of Teams
Project Aristotle Youtube Video
“Help!”1965 Movie starring the Beatles
Wikipedia linkg to Werner Heisenberg
Otto Sharmer’s “Theory U”

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