Having positive influence in today’s marketplace is important and to have that, showing credibility with the written word is needed. Today D. Scott Smith returns for an amazing interview on how business owners can gain influence and credibility in the marketplace through writing, particularly publishing a short-form book on Amazon and how it super-charges your digital marketing efforts.
D. Scott Smith’s new book on influence creation is available on (Amazon book link) and he has launched a 12-week Course and Mastermind to get you to publish a book, create an online course, and host a webinar (for marketing the book). For listeners, he is offering a discount of $200/month for 4 months til August 2002 at this link: Get your Discount here (discount code AV2L).
Link to d. Scott Smith website
Link to d. Scott Smith Linkedin Profile
Link to d. Scott Smith latest book
Link: Schedule a Call with Scott Weaver
#Arise2LIve #influence #businessowners
Show Notes
One of the key points is when you write something down for others, you are influencing people. You are influencing them even when you’re not in the same room or even in a different country. This is very important for business leaders. A short-form book (not a huge non-fiction book) can be written and published in less than 12-weeks.
What is Influence?
When we are in a position of influence, we can change, direct an idea, or move a person towards something. We can encourage people to the right solution by presenting a number of alternatives.
Creating Credibility
- Everyone has expertise and skills to share.
- Writing about what problems you solve for your customers is one way to show your credibility and positively influence.
Presenting Credibility
- Writing about what problems you solve for your customers is one way to show your credibility and positively influence.
- Presenting non-bias information creates trust.
- Trust brings about word-of-mouth advertising.
Short-Form Book
- Writing about what problems you solve for your customers.
- Can be a PDF of a few pages, but best to actually publish the same information on Amazon.
- Length is about 5000-7000, which sounds like a lot, but it’s about the same as talking 1 hour on your expertise.
- A secret: When writing, get help with actual writing and editing. In this podcast, both Scott’s use family members to help edit.
A Published Book can Super-Charge your Digital Marketing Strategy
- Shows your expertise in a way your competitors can’t.
- A “non-sales-y” e-book opens doors to new customers and local organizations.
- Can be used as an email magnet.
- Combine with other offers.
Resources
Link to Amazon’s Kindle Direct Publishing
Link to SBA’s Manage Your EIDL
Link to schedule a call with Scott
Link to Scott’s Vision Story page
#Arise2Live
Download the Free Vision-Story PDF Handout for Episodes #153 and #154
