Dru Shockley founded boostbized.com in 2009 and he shares his passion of bringing business education to entrepreneurs.
Also shared is a practical example of crafting an email message and three elements that customers use to evaluate you
offering.

Boost Biz Ed Website (See events and archive)
Dru’s company Web Design site

Show Notes

  • Don’t go alone in business…Find help and allies. Don’t be afraid to hire a contractor to help you with your project or company.

Crafting your Marketing Email Message

  • Subject Line is interesting and curious
  • Use know-like-trust approach when writing your message or campaign
  • Identify a customer pain point
  • Present an unique and hopeful solution
  • Always have a call-to-action (CTA)

Factors that a Customer Considers in an Offer

  • Timing of offer
  • Available funds
  • Good reason and justification